Look Up

There’s a group called For Spacious Skies that used to run radio ads in the Boston area. They were very interesting ads. They just told you to stop and look up. The ads weren’t trying to sell you anything. They were just trying to get you to look at the sky for a minute.

A similar group is the Cloud Appreciation Society.  They collect photos of clouds that users send in. They have thousands of them. The photos are all sorted and tagged. They’re tagged by serious things like the Latin name for the type of cloud in the picture. But they’re also tagged by things like whether they look like an elephant.

There really is something very relaxing about looking at the sky. Especially a blue sky with a few clouds in it. I don’t think that I could live somewhere that was gray and overcast for long periods of time.