The Art of the Press Release
The press is really weird. You probably saw the news this week about the guy who found some negatives in a garage sale, and it turns out that they’re lost Ansel Adams, and they’re worth 200 million dollars… Wow! Well, this story has been kicking around for years. The Adams estate says they’re not his. Most experts agree. Why do you wake up one day and find that it’s in every paper in the country? I assume that it has something to do with that number.